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Unstructured Data
May 9, 2022
Min Read

Living on the Data Fault Line

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Manish Rai
VP of Marketing
SUMMARY

I live in Silicon Valley near the 800-mile long San Andreas Fault. The last time a major earthquake occurred was in 1906, when a magnitude 7.9 quake ripped across 300 miles of the fault, destroying hundreds of structures in San Francisco and killing more than 3,000 people. It was one of the most catastrophic earthquakes in U.S. history. Since then, the pressure has been building.

Anyone who lives in an earthquake-prone area knows that it's not a matter of if the next one will strike, but when. That's why earthquake preparedness is so important. Kids learn earthquake drills in school, and many families have earthquake kits in their homes that include items like food, water, and first aid supplies. It's important to know how to turn off utilities like gas and water, and when an earthquake does strike, remember to drop, cover, and hold on until the shaking stops. Having the right knowledge, and taking the right steps in advance, is key to keeping yourself and your family safe in the event of a disaster.

Unstructured data: golden opportunity or ticking time bomb?

Most enterprises don’t realize they are living on a data fault line, and the pressure has been building on a more compressed timeline. According to multiple analyst estimates, 90% of data was created in the last two years, and 80-90% of it is unstructured information, like text, audio, and video. Most of the prospects we talk to at super.AI are primarily processing structured data, and in very early stages of processing its unstructured counterpart. As a result, many enterprises are living with sub-optimal processes and leaving tremendous opportunity to dramatically drive down costs and enhance customer experience.

Organizations that think they can take their time developing the capacity to process and analyze unstructured data are oblivious to the threat they face living on this data fault line. There is also an opportunity for start-ups adept at leveraging artificial intelligence (AI) to make sense of unstructured information, and deliver an order of magnitude better customer experience (CX) at a fraction of the cost of incumbents. Most enterprises are one data quake away from being marginalized.

Fortunately, there are data quake kits available today in the form of emerging Unstructured Data Processing (UDP) platforms. These solutions allow enterprises to make sense of multiple forms of unstructured data (documents, emails, images, etc.) and create enterprise-grade AI application in weeks (not months or years). Companies that prepare themselves in advance for the inevitable data quakes of the future will be positioned to not just survive, but thrive, in a future powered by unstructured information.

Check out some of our other UDP resources to see how you can get started:

Other Tags:
Unstructured Data
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